CONTENT DISTRIBUTION & CPM · 04

Plan content distribution and CPM collaboration before the release window.

For teams that need a transparent conversation about content distribution, account mix and measurement. We start from the audience, channel role and a shared understanding of how delivery will be reviewed.

FIT

When this direction fits

  • A campaign needs a clear audience and channel plan
  • A team can discuss publishing windows, account selection and measurement
  • The work requires a scope for content, distribution and reporting
SCOPE

What we can scope

01

Audience framing

Clarify the intended audience and decision the campaign needs to support.

02

Account approach

Discuss an appropriate account mix and participation assumptions.

03

Measurement plan

Agree the available reporting period, measurement method and review questions.

PRODUCTION ROUTE

How delivery is organised

01

Planning

Set the campaign objective, scope and expected documentation.

02

Content & publishing

Coordinate only the confirmed content and account actions.

03

Review

Review documented results against the agreed project scope.

COLLABORATION

Ways to work together

Content, channels, timing, resources and audience conditions vary. A distribution plan is not a guarantee of impressions, conversions, sales or income.

  1. 01

    Distribution planning

    Design a practical campaign route.

  2. 02

    Account coordination

    Discuss the agreed participation and publishing timeline.

  3. 03

    Reporting review

    Review the available project data and next decision.

NEXT STEP

Performance is always context-specific

Share the audience, timing, existing content, channels, reporting question and any CPM collaboration context.

Submit a distribution & CPM brief
CONTACT OST AIGC

Start a conversation in the way that works for you.

For collaboration, content projects or book-purchase information, contact Yuan Fang and the OST team through the channels below.

OST AIGC WeChat official account QR codeScan for the WeChat official account