Coca-Cola Create Real Magic: making brand assets accessible for AI co-creation
This is not an OST client project. Coca-Cola publicly described an AI co-creation platform for digital artists, inviting experimentation around brand assets within defined rules and an event structure.
Define the brand assets that can be co-created
The official material describes access to selected elements such as the contour bottle, script logo and archive symbols. The lesson is not to hand every asset to a tool, but to define which assets, contexts and expressions can be used safely.
“The value of a public industry case is to see how it defines assets, rules, responsibility and pilot scope—not to copy its surface form.
Design the programme as a creative experiment that can teach
Coca-Cola framed the platform as a test-and-learn effort and used submissions and display opportunities to create participation. For brands, the first phase should reveal how creators interpret the brand rather than promise sales outcomes.
Credit, rules and display context belong in the co-creation system
The official material describes creator credit and high-visibility display opportunities for selected work. A brand co-creation programme needs tools, rules, creator rights and public context together to become a credible collaboration experience.
Enter the enterprise content path to define a safe starting boundary for brand-asset and creator co-creation.
Open collaboration entry