Content & ideas
Read method articles, project cases, public research and industry observations as distinct collections. Each piece names its subject and source context so you can choose where to start.
Editorial column · After Generation: Yuan Fang’s AIGC observations, season one16 items
Public industry case
Coca-Cola Create Real Magic: Making Brand Assets Accessible for AI Co-creation
This is not an OST client project. Coca-Cola publicly described an AI co-creation platform for digital artists, inviting experimentation around brand assets within defined rules and an event structure.
Public industry case
Lionsgate × Runway: Exploring the Boundaries of Custom Models for Screen-Production Assistance
This is not an OST client project. Lionsgate and Runway publicly announced a partnership involving a custom model trained on a film-and-television content portfolio, framing AI as support for studio and filmmaker work rather than a replacement for creative judgment.
Public industry case
WPP × NVIDIA: bringing brand consistency into the path from 3D data to generative content
This is not an OST client project. WPP and NVIDIA publicly described a content-engine initiative that connects 3D tools, asset ecosystems and generative AI into a scalable creative supply chain for brand content.
Public industry case
When generative AI enters a marketing content system, the first thing to redesign is the workflow
McKinsey’s study of 63 generative-AI use cases points to a practical question for content teams: how to connect specific tasks, human judgment and measurable outcomes in one workflow.
Public industry case
Creators use GenAI for ideas and workflow—but authenticity still needs a boundary
Deloitte’s creator-economy research shows that creators see generative AI as a creative-assistance and workflow tool; it also highlights how automated interaction and persona use can affect audience perceptions of authenticity.
OST practice & methods
Public case: @编导李让 reports nearly 1M bookings in 10 days and an approximately 7× increase in commercial rates
This publicly displayed case describes ongoing refinement of creative expression, account positioning and commercial framing. It presents how the creator's work and commercial offer were articulated for the market; the figures are reported as part of the case. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
OST practice & methods
@白昼与茄: publicly displayed figures of 350K+ followers from one post and 1.456M total likes
This public case presents an original narrative with a distinct character, a consistent visual language, and a serialized rhythm. The figures publicly displayed for the account report 350K+ followers from one post and 1.456M total likes. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
OST practice & methods
@斯坦茜: publicly listed in the Top 4 of Douyin’s AIGC quality-video list
This publicly displayed case places a social issue within a clear human narrative and credible visual language, presenting a distinct editorial point of view and boundaries of expression. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
OST practice & methods
@文博wilbur: an account focused on hyper-realistic automotive aesthetics
The publicly displayed work features high-fidelity automotive imagery that combines a consistent aesthetic, brand understanding and an approach to commercial content production. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
OST practice & methods
@连蜜. × Shanghai Auntie: 16.212M reported views
This publicly displayed branded collaboration reported 16.212M views. It presents scene effects as a narrative device intended to connect a product with audiences’ everyday consumer context. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
OST practice & methods
@杰克伟: four videos selected for AIGC quality lists
Nostalgic material can be more than a copy of the past. This case uses AI to reorganise shared memories and offer viewers a new emotional entry point. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
OST practice & methods
How to position an AIGC account: from content direction to a recognizable identity
Positioning is not a slogan. It helps viewers understand who you are when they first encounter your content, why they should keep watching, and what they can expect from the next post.
OST practice & methods
What should AIGC applied training deliver?
Training should go beyond a tool tutorial by helping participants return to real work with an account, reusable content assets, and clear next steps.
OST practice & methods
How to build a cross-regional AI content partner network
Cross-regional collaboration is not about simply adding resources. It starts by defining what each partner can reliably deliver, then testing the model through one real project.
OST practice & methods
Launch a global content partnership in 90 days
A 90-day rhythm connects alignment, a joint project, cross-regional delivery and case review so that collaboration does not stop at intent.
Project case
Haidǐ Xièhuángbǎo: one post, a reported 700K+ followers overnight
Client-supplied project records report that one post developed around the “Haidǐ Xièhuángbǎo” idea added 700K+ followers overnight. This record reviews the content direction, collaboration approach and the context of that reported outcome; results and conditions differ across accounts. This record separates context, OST’s contribution and outcome; conditions and outcomes from an individual project are not a promise for another project.
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